Marketing/Promotion Support
Targeted Adoption Lists

Sample – Python Programming
Sample – Controls
Sample – Differential Equations
Request a Quote

Function: Provides course adoption detail on market competitors. Each record provides course number, semester and year taught, author/title/publisher of adopted text, and in most cases, course enrollment and instructor.
Pricing: $195 for 10 school list, $275 for 20 school list, up to $2500 for full market list depending on market size/complexity ($65 per report with TWM Annual Support License)
Benefits:
Enables marketing managers to identify key potential adoptions based on course size and favorable competitive match-ups
Provides a 3-year adoption history (texts used, instructors) on a school by school basis
Enhances in-house sales efficiency, allowing for shorter, more targeted calls

Mailing lists

Label Format    2008 List Brochure    Request a List Quote

Function: TWM is the only resource that offers market expertise in addition to market data. We understand technical and advanced markets. We work closely with our clients to build customized mailing lists that focus on list quality rather than list size.
Pricing: $295-$1,895 per list depending on list size and complexity ($85 per list with TWM Annual Support License)
Benefits:
No usage limits
More accurate and up-to-date than lists from traditional list brokers
TWM's market expertise guarantees list quality
Smaller, more targeted. Can be used to direct sample examination copies
Upper/lower case format enables clients to do their own customized mail merge letters

Full Service Targeted Letters

Letter Sample    Request a Letter Quote

Function: Reaches professors using competing books with personalized, customized letters.
Pricing: $500-$1,975 (plus postage/handling) depending on market size/complexity (Max $575 plus postage/handling with TWM Annual Support License)
Benefits:
Provides a cost effective alternative to traditional brochure mailings
Fast, full service--TWM develops the mailing list, writes the letter, customizes, prints and sends via first class mail within a few days
Based on tracking from multiple clients, average response rate is 10%
Can be customized to reference the professor's course number in the letter and include the name and contact information for their local sales representative

New Text Publications Reports (formerly called the New Text Listings)

www.newtextpublications.com    User Quotes

Function: Provides department secretaries and chairs with a pre-qualified list of new titles for their curriculum at the beginning of each semester – available as hard-copy report and in an on-line, searchable database.
Pricing: $95 per title - $795 for 8-10 titles - $975 for 11-20 titles - $1395 for 21-40 titles - $1895 for 41-60 titles (50% discount with a TWM Annual Support License)
Benefits:
1) Provides department secretaries and faculty with new title information early in the semester
2) Public domain web site allows faculty to browse new product by their curriculum course numbers